It depends on your current site health and how quickly you implement fixes, but many websites see movement in a matter of weeks. For example, improving page speed, fixing indexing errors, or refreshing outdated content can lead to early improvements once Google re-crawls your site. Bigger changes like growing backlinks or creating new content clusters usually take longer — sometimes a few months. The good news is that every improvement strengthens your eligibility for both AI Overviews and traditional search rankings, so progress compounds over time. Think of it as building momentum: small wins lead to bigger, longer-lasting visibility.