No. There’s a lot of noise right now around “AI SEO” products, but the truth is you don’t need an AI-only tool to show up in AI search. What matters most are the basics: a site that’s technically strong, content that answers real user questions, and trust signals like quality backlinks and positive engagement. AI systems look for clarity, authority, and relevance — not tricks. While specialized tools might claim to help, you’ll get better long-term results by sticking to fundamentals that also improve your visibility in organic search.